your novel these days. Yes, book reviews are valuable and securing them should
be on any author’s book promotion to-do list. However, your book deserves more
widespread, long-term, and on-going exposure than it can garner through reviews
alone. And every writer knows that getting your novel to be talked about month
after month is no easy feat. So what can authors do to get their books into the
hands of their readers?
book deserves by seeing the publicity and promotion value in your fiction.
There’s no question that promoting fiction is harder than promoting
nonfiction—but because of that, it’s also more rewarding. Here are four ways to
help you promote and manifest sales:
|Nottingham Castle Caves|
newsworthy material for relevant media outlets. For example, in The
Last Timekeepers and the Arch of Atlantis, I set the novel in Medieval
Nottingham around the time Robin Hood was suspected to have lived. I found
interesting tidbits that could be used for an opportunity to be featured on
travel blogs. If you’re writing your novel now, make sure you work in some
nonfiction gems you can capitalize on later.
Book One of Mysterious Tales from Fairy Falls, I wrote about the local
animal shelter in the fictional town of Fairy Falls, and the tough task of
continual fundraising to keep the shelter from closing. I contacted shelters
and rescues in my area with the hopes of working with them, and bringing
awareness to the ongoing struggle of lost and abandoned pets. Don’t just send
them a note that says, “I’ve written a book your members will love.” Meet with
them, or send a copy of the book with a letter outlining promotional
possibilities and what’s in it for them.
|Local Animal Rescue Promotion|
one or two social media networking sites. My two preferences are Facebook and Twitter, but there’s a whole slew out
there to choose from these days. Make sure you master the most effective and
appropriate ways to use social media to promote your book before spreading
yourself too thin on several sites. Sometimes less is more.
readers connect with you by blogging (you do have a blog, right?) about your
writing process and experiences. Get excerpts up on your website (you
definitely should invest in your own cyber real estate) and read portions from
your books via podcasts or YouTube videos so potential readers can get a feel
for your writing and decide if the story is worth their investment. Give
readers enough online (website, blog, YouTube videos, podcasts, free downloads)
to convince them they’d like your book enough to hit the buy button.
Authors—how do you keep readers buzzing about your books? Can you add
anything else to this list? Readers—what makes you want to invest your time and
money in a certain book or author? Would love to read your input and comments.
Cheers, and thank you for spending time with me by reading my blog!